Toyota: Still The Best Auto Brand for 2009.

The Japanese car maker is the 6th most valuable brand in the world and the most valuable among car manufacturers with Brand equity valued at  $31.33 Billion. Hyundai and Ferrari jumps to higher places; Lexus, Harley Davidson struggle.




In 2008, Toyota saw its first loss in 70 years due to the difficult economic situation. Net revenues decreased about 21 percent and vehicle sales dropped about 15 percent. Even sales of its bestselling hybrid Prius model slowed down when fuel prices moderated after the record highs of the summer. There is even talk that the company may create a separate brand for its Prius, adding larger and smaller models to the line up. The brand would be similar to Toyota’s low-priced Scion and would only be offered in the U.S., where the company did not create a brand around its “Hybrid Synergy Drive“ system. Toyota continues to develop its long-term value, however, building on its existing green credentials, announcing plans to create eco-friendly showrooms. By 2011 it expects to have 100 “green“ dealerships, where most parts of the buildings are made of renewable primary products.

Aside from Toyota, other Automotive companies that make it to the Best Global Brands List include(figure in Billion US$):

12 Mercedes Benz 23,867   
15 BMW 21,617
18 Honda 17,803
49 Ford 7,005
53 Volkswagen 6,484
65 Audi 6,484
69 Hyundai 6,484
71 Harley Davidson 4,337
74 Porsche 4,234
88 Ferrari 3,527
96 Lexus3,158 

Interbrand  is the best brand consultancy firm in industry using brand valuation that has a unique industry approach in valuing what a company's name is worth.The company uses financial data, public perception, and feedback form customers/users of a company's product or services.

See the complete 2009 results here  
See 2008 results for Top 100 Global Automotive Brands